An exploration into the untapped potential of India's fashion and beauty industry through a cultural lens

Sharvari Shah and Disha Daryani have spent years fawning over the fashion and beauty industries. Moreover, their fascination for these industries was always towards the business dynamics of both industries. They itched to know trends that have overtaken these industries and studied them meticulously enough to follow their passion and build a website dedicated to their thoughts and opinions w.r.t to these fascinating industries